Empowering The Automotive Customer Through Social Business Transformation
December 11th, 2012
More than 60 percent of auto buyers regard the Internet as the most important tool influencing their purchase decisions.
For industries like automotive ? where customer journeys are long and complex ? social media provides a unique opportunity to deliver hyper-targeted messaging with variable frequency, coordinate marketing efforts across networks, and nurture long-term customer relationships.
This white paper details six stages of purchasing and addresses how automotive manufacturers, dealer networks and dealers can capitalize on social marketing and data to drive value through every stage of the customer lifecycle.
Source: http://www.syncapse.com/empowering-automotive-customer-through-social-business-transformation/
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